Tagged: Greenwashing
Locally Grown Frito Lay Potato Chips (stifled yawn)
Ethicurean reported last week that local, as a marketing concept, has officially "jumped the shark," (or "nuked the fridge" if you prefer) , now that Frito Lay uses the word "local" in their ads and has created an innovative web-tracking system to let customers learn how close their nearest potato-chip potato farmers are.
First Organic Film “Trailer” Competition Announces Call for Entries
First Organic Film "Trailer" Competition Announces Call for Entries
Curt Ellis to host viewing and award ceremony at Organic Summit, June 3, 2009
BOULDER, CO -- The first-ever competition for film trailers addressing organic agriculture and industry has issued a call for entries. The Organic Summit's first annual Organic Film Trailer Competition is an opportunity for filmmakers creating works on organic agriculture and organic food to show their trailers at the premier leadership meeting for organic industry stakeholders.
Read moreFox News Goes Green
I love it that one of the top stories this week is titled "How to Go Green in Hard Times." Isn't evangelism of the newly converted adorable?
(But someone better let the Red Eye know he's gotta change his tune.)
Match goes to the Greens in a total triumph of message.
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