Walmart's gettin' serious about hitting the high-end, fresh supermarket market. Via Lee Zukor on Twitter comes this Atlantic article by Corby Kummer, The Great Grocery Smackdown.

Do read it. The article has that breathless, omgomgomg tone of a man having his circuits blown. In this case, it's Walmart selling local, sustainable, and organic produce that's rearranging Cummer's brain:

[F]riends started telling me I needed to look seriously at Walmart’s efforts to sell sustainably raised food... Read more...

TIME is running a fun article titled Ten Questions for Michael Pollan.In it, are questions like:

If you could change only one thing about our agricultural system, what would it be?

What can be done to end subsidies for agribusiness?


What do you think about the adage "It's not the food we eat; it's our eating habits"? Read more...

This is really playing out well for Wal-Mart. They have Transfair in their mits - using Paul Rice as a mouthpiece for Sam's Club...then on the other end they are building the most threatening WMD the banana world has ever known....the 39 cent/lb. banana. Read more...

Thought this may be of interest to some of you out there shopping,  

Wake-Up Wal-Mart