¡Join the fight!
Back in June, I was hanging out, prowling the Twitterscape, and chanced across Rob Smart talking about something called Pro Food. It caught my attention because it wasn't the typical organic foodie approach. Rob seemed willing to entertain a variety of movements and strategies with the expressed purpose of getting people to cook more and eat better.
I liked "Pro Food," if for no other reason because I was tired of typing organic/sustainable/biodynamic/GMO-free/etcetcetc. "Pro Food" seemed a nifty way to describe what many, many farmers and foodies are talking about -- better food for land and people -- in a short, succinct phrase (an important trait for anything coming out of Twitter). Read more...
Another terrific blog post from the aptly named Rob Smart, who's on a real tear (he also had post picked up by Huffington post). In today's installment, he delivers a definition of his brain child "movement," Pro Food, which might be seen as a community-focused, farmer friendly, more inclusive organic/sustainable/local food initiative aimed at communicating these ideals to the mainstream. In a positive way. Rob says: Read more...
